The Super Bowl ads are a major premise that reaches a wide-range of people. But they are very expensive. To raise funds, Team We Are AEC proposed to sell t-shirts that say “We are AEC [Architecture | Engineering | Construction] and “I am ….” with the options to insert a label including careers such as marketer, drone driver, data analyst, CFO, etc.
To encourage knowledge of the project, we’ll ask everyone who receives the T-shirt to post a video of themselves on social media stating “I am ….” and sharing what they like best about that career.
Once we have raised enough funds, we will create the Super Bowl ad that is a compilation of the “I am…” videos with additional professional content.