The 5 Biggest Biases That Affect Decision-Making

“Humans make thousands of decisions every day. However, our brains don’t give each decision equal attention—we take mental shortcuts.

To brain scientists, these shortcuts are known as “biases.” They’re neither good nor bad; they just are. They help us in certain cases and hinder us in others. For instance, an expedience bias compels us to make decisions quickly. If we’re in a burning building, that may be valuable. But it might be disadvantageous if we’re conducting a performance review.

At the NeuroLeadership Institute, we help leaders and teams mitigate the biases that negatively affect people and business decisions, so that they can be more innovative and effective. Through our research, we’ve organized more than 150 such biases into five broad categories. These five biases comprise the SEEDS Model®, the framework that underpins our solutions geared toward reducing unconscious bias.

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